- The 2020 ATP Finals (also known as the 2020 Nitto ATP Finals for sponsorship reasons) was a men's tennis tournament played at the O 2 Arena in London, United Kingdom, from 15 to 22 November 2020. It was the season-ending event for the highest-ranked singles players and doubles teams on the 2020 ATP Tour.
- 2 Rafael Nadal remains optimistic that he will enter the Nitto ATP Finals fully prepared and ready for the tournament despite a semifinal loss at the Paris Masters. Nadal, seeded at No.
- Nitto ATP Finals Pala Alpitour, Torino 14-21 NOV.
- The Nitto ATP Finals 2020 line-up (Photo: Wonderhatch/ATP Tour). After a default at the US Open, he went on to win the Rome Masters—handing him another record over Nadal, 36 Masters titles.
Innovation for
Tennis Fans
Smith was the winner of the ATP’s first year-end championship in 1970, then called the Grand Prix Masters. Tsitsipas, 22, was last year’s champion of what is now the Nitto ATP Finals.
Of the many attractions of the Nitto ATP Finals, one that really stands out is the impressive staging that fully leverages vivid lighting effects, loud acoustics, and smoke using dry ice that are unique to indoor arenas. The sight of the players advancing to the court as the LED-imaged doors open to powerful music instantly boosts the excitement of the fans, immersing them into a world beyond the ordinary.
In addition, according to Adam, “We use about 28 LED screens in the stadiums.”
This is unique compared to the average on Tour. The Nitto ATP Finals for example, uses giant screens that are installed directly above the court and around the court to display not only the scores but even measured the spectators cheering volume as well, because ATP believes building more presence to enthuse the spectators is utmost.
Furthermore, the multiple screens also deliver more realism to the fans watching on TV by projecting the power of the plays as well as the subtle changes in the players’ facial expressions. This technology has also been adopted in other sports competitions in recent years. As a pioneer of events that integrate sports and entertainment, the Nitto ATP Finals innovates for fans one after another with sophisticated production technologies like these.
The ATP World Tour Finals tennis tournament at the O2 Arena in London has switched from Barclays to Nitto as its sponsor - so we take a closer look at the Japanese materials manufacturer
Roger Federer in his first match of the 2018 Nitto ATP World Tour Finals
Fans of tennis and its season-ending tournament the ATP World Tour Finals might have spotted a change at this year’s event – the sponsorship has changed hands from banking group Barclays to Nitto.
Nitto Masters Atp Masters
The Nitto Denko Corporation, to give the Japanese materials manufacturing company its full name, turns 100 this year and appears to be looking to start the new century by expanding its public profile.
Nitto Atp Masters 2020
President, CEO and COO Hideo Takasaki said when launching celebrations earlier this year: “In 1918, during a time when it was difficult to procure materials from abroad due to the First World War, our company was founded as Nitto Electric Industry Co, Ltd (Nitto today) in Osaki, Tokyo, with the aim of realising domestic production of insulating materials needed for electronics.
“When it was first founded, Nitto faced many crises, however, it overcame these and refined its foundation to become what it is today by pouring everything it had into each and every product, and by pursuing customer service.
“Currently, we are developing our business globally to offer various products in fields such as electronics, automobiles, housing, infrastructure, environment, and medicine, based on our core technologies of adhesive and coating technology.”
Here we break down the company’s history, its main areas of business and presence on the world stage.
What is Nitto?
Nitto and its 30,000 employees manufacture and sell 13,500 products to more than 70 industries – primarily transport, electronics and energy – generating a total revenue of roughly $8bn (£6bn).
These items vary greatly, with the Toyko-headquartered firm producing and selling everything from the film that protects screens on a new smartphone to key components used in wind turbines.
In the automotive space, it creates various materials needed for parts needed for electric vehicles, including a light-blocking material to stop interference with a car’s heads-up display (HUD), as well as others for improving performance and safety.
Nitto also has a presence in healthcare, producing multiple materials needed for tools used in the industry in addition to developing treatment drugs for cancer and liver cirrhosis.
For 2020, the company has set itself the target of reaching a revenue of one trillion yen (£6.8bn) and an operating income of 175 billion yen (£1.2bn).
Approach to global issues
Nitto has developed its own energy-conservation strategy, which features the widespread use of renewable energy and hybrid generation systems at its various plants.
With production process using large amounts of water, it has introduced water recycling methods, with the aim of increasing the amount of water recycled from 50% to 90% within then next five years.
The company has also put into place anti-leakage measures at its facilities to lower their environmental impact, resulting in yearly emissions reductions of up to 36 tonnes at certain locations.
Nitto Atp Masters London
Additionally, Nitto places an emphasis on promoting employee diversity across all levels of the organisation, setting yearly targets to increased the number of women in senior roles, reaching 4.13% last year.